3-Year-Old Digital Marketing Agency for Sale

PENDING SALE

REVENUE

REVENUE: $914,000

CASHFLOW

CASHFLOW: $512,000

MULTIPLIER

MULTIPLIER: 3X

Price: $1,536,000 (3.0x annual net profit multiple)
Established: 2022
Niche: Digital Marketing and Web Development Services
Revenue (2024): $914,000
Net Profit (2024): $512,000

Business Overview

Established in 2022, this thriving digital agency delivers top-tier marketing and web development services to small and medium-sized businesses (SMBs) across industries like e-commerce, healthcare, and technology. The agency specializes in web development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, and content marketing, helping clients boost their online presence and drive revenue growth. With a portfolio of 45 active clients and an 85% client retention rate, the business has built a reputation for delivering measurable results and exceptional service.

Operating entirely remotely, the agency generates revenue through recurring retainers (60%), project-based work (30%), and consulting services (10%). Its lean operational model, supported by a small core team and a network of freelancers, ensures a robust 64% net profit margin. Requiring around 20 – 25 hours of weekly owner involvement, this turnkey business is an ideal acquisition for entrepreneurs or investors looking to enter the $500 billion global digital marketing industry with a proven, scalable operation.

Financial Performance

The agency has shown consistent financial growth, driven by strong client relationships and diversified service offerings. Key financial metrics (2024):

Annual Revenue: $914,000 (up 4% from 2023)
Net Profit: $512,000 (56% margin)
Average Monthly Retainer: $5,000
Customer Acquisition Cost (CAC): $1,200
Monthly Unique Visitors (Website): 43,000 (70% organic traffic via SEO and referrals)
Client Retention Rate: 85%
Email List: 12,700 subscribers (leads and past clients)

Revenue is diversified across multiple streams:

Recurring Retainers: 60% of revenue (20 clients)
Project-Based Work: 30% of revenue (25 clients)
Consulting Services: 10% of revenue

The 56% profit margin reflects efficient operations, with minimal overhead and strategic use of freelancers. Comprehensive financial records, including profit and loss statements, are available for review during due diligence, ensuring full transparency for prospective buyers.

Operations

The agency is designed for operational efficiency, allowing the owner to focus on strategy while the team handles day-to-day tasks. Key operational highlights:

Platform: Proprietary website built on WordPress, integrated with HubSpot for CRM and lead management. Supports client portals for project tracking.
Service Delivery: Services include custom web development (WordPress, Shopify), SEO (on-page and off-page), PPC (Google Ads, Meta Ads), social media management (Instagram, LinkedIn), and content marketing (blogs, whitepapers). Most work is executed by freelancers under team supervision.
Team: One full-time operations manager (35 hours/week) oversees client projects, supported by two account managers (20 hours/week each), one marketing specialist (15 hours/week), and a network of 10–15 freelancers (web developers, SEO experts, copywriters). The owner manages high-level strategy and client relationships (6–8 hours/week).
Marketing: 70% of leads come from organic traffic (SEO-optimized website, blog content) and referrals. Paid ads (LinkedIn Ads, Google Ads) drive 30% of leads, with a 4:1 return on ad spend (ROAS). Email marketing via HubSpot (12,700 subscribers, 20% open rate) nurtures leads and upsells services.
Technology: Uses Asana for project management, Google Workspace for collaboration, and Google Analytics/Tag Manager for performance tracking. Custom-built client dashboards enhance transparency.

The business is fully relocatable and can be operated from anywhere with an internet connection. A detailed operations manual and 90 days of post-sale training will ensure a seamless transition for the new owner.

Growth Opportunities

The agency is poised for significant growth, with multiple opportunities for the new owner to scale operations:

New Niches: Expand into high-growth sectors like SaaS, nonprofits, or education to diversify the client base.
White-Label Services: Offer services to other agencies or marketing firms, leveraging the existing freelancer network for scalability.
Automated Lead Generation: Leverage AI-driven lead scoring and chatbot integration to streamline sales funnels and reduce CAC.
Subscription-Based Services: Introduce tiered retainer packages (e.g., “Growth,” “Enterprise”) to increase recurring revenue.
International Expansion: Only 70% of clients are U.S.-based. Targeting Canada, the UK, and Australia could double the addressable market.
Training & Certification: Develop an online course or certification program for digital marketing to create a new revenue stream.

With the global digital marketing industry projected to grow at a 9.7% CAGR through 2030, this agency offers a prime opportunity to capitalize on rising demand for online services.

Reason for Sale

The owner is transitioning to a new venture in an unrelated industry, creating a rare opportunity to acquire a profitable, established digital agency. They are committed to a smooth handover, providing 90 days of post-sale support to guide the buyer through client relationships, team management, and marketing strategies.

Sale Terms

Asking Price: $1,536,000 (3.0x annual net profit multiple, competitive for the digital agency niche)
Assets Included:
- WordPress website with domain (valued at $20,000)
- HubSpot CRM account with 67,300 contacts
- Social media accounts (LinkedIn: 8K followers, Instagram: 5K followers)
- Email list (12,700 subscribers)
- Client contracts and pipeline (valued at $300,000 in recurring revenue)
- All digital assets (branding, templates, marketing collateral)
Transition Support: 90 days of training and support, with optional extended consulting available.
Financing: Seller open to partial financing for qualified buyers (e.g., 50% down payment, remainder over 120 months).

Why This Agency?

Strong Profitability: $512,000 net profit in 2024 with a 56% margin.
Low Time Commitment: Fully remote, requiring 6–8 hours/week of owner involvement.
Growing Market: Tap into the $500 billion digital marketing industry with rising demand for web and marketing services.
Turnkey Operation: Acquire a fully operational agency with established clients and systems.
Scalable Potential: Multiple growth avenues, from new niches to international expansion.

This is a unique opportunity to own a profitable, scalable digital agency in a high-demand niche. Step in and take this business to new heights!

Contact: Submit an inquiry through the listing platform to request financials or schedule a call. NDA required for detailed due diligence.

Inquiring on behalf of:

Meet the Business Broker

Rand Woodard

Randall is the founder of Digital Acquisitions, Retail, and Technology LLC, or D.A.R.T., a boutique business brokerage based in Texas that specializes in selling E-Commerce, Digital Agency, SaaS, Website, and Online Commerce businesses in the Main Street & Lower Middle Markets. A proud member of the IBBA, ABBA, NCVA, and TABB and a subscriber to 3 of the most widely accepted transactional databases by the professional business intermediary community, DART provides its clients with access to data vital in the path to assessing their business’s value in a free Broker’s Opinion of Value. As a member of the M&A Source, D.A.R.T. and its Associates abide by the rules of conduct and industry guidelines established by the Association and is proud to be a Professional in its directory. Randall has years of experience in selling both businesses, pricing business opportunities, and selling five to six figure bizops in the eCommerce industry that he leverages to the benefit of his Clients. In his spare time, Randall is an avid traveler that has traveled to over 50 countries globally.