4-Year-Old Nutritional Supplements E-commerce Business for Sale

PENDING SALE

REVENUE

REVENUE: $802,000

CASHFLOW

CASHFLOW: $237,000

MULTIPLIER

MULTIPLIER: 3X

Price: $711,000 (3.0x annual net profit multiple)
Established: 2021
Niche: Nutritional Supplements for Health-Conscious Consumers
Revenue (2024): $802,000
Net Profit (2024): $237,000

Business Overview

The business is a profitable e-commerce brand specializing in premium nutritional supplements designed for health-conscious consumers. Launched in 2021, the business has established a strong foothold in the booming health and wellness industry, offering a curated selection of multivitamins, collagen powders, vegan protein, omega-3 supplements, and superfoods like ashwagandha and spirulina. Catering to fitness enthusiasts, busy professionals, and wellness advocates, this business delivers high-quality products backed by third-party lab testing and excellent customer reviews.

The business operates through a sleek Shopify store, with significant sales via Amazon FBA, Walmart Marketplace, and social media platforms like Instagram and TikTok Shop. With over 15,000 unique customers and a 28% repeat purchase rate, the business is a turnkey opportunity for buyers seeking a scalable venture in the $150 billion global dietary supplements market. Requiring just 3–5 hours of weekly owner involvement, this fully remote business is ideal for both seasoned e-commerce operators and first-time entrepreneurs.

Financial Performance

The business has demonstrated robust financial growth, fueled by rising demand for nutritional supplements and effective marketing strategies. Key financial metrics (2024):

Annual Revenue: $802,000 (up 8% from 2023)
Net Profit: $237,000 (30% margin)
Average Order Value (AOV): $78
Customer Acquisition Cost (CAC): $22
Monthly Unique Visitors: 60,000 (65% organic traffic via SEO and social media)
Repeat Customer Rate: 28%
Inventory Value: $73,000 (included in sale)

Revenue is diversified across multiple channels:

Shopify Website: 60% of sales
Amazon FBA: 25% of sales
Walmart Marketplace/TikTok Shop: 15% of sales

Detailed financial records, including profit and loss statements, are available for review during due diligence, ensuring full transparency for prospective buyers.

Operations

The business is optimized for efficiency, allowing the owner to focus on strategy while operations run smoothly. Key operational highlights:

Platform: Shopify website with a premium theme, integrated with Amazon FBA, Walmart Marketplace, and social media sales channels.
Inventory & Fulfillment: Hybrid model with 70% dropshipping and 30% third-party logistics (3PL) for reliable, fast shipping. Suppliers are based in the U.S. and EU, with long-term contracts ensuring consistent quality and competitive pricing.
Team: One full-time manager (20 hours/week) oversees operations, supported by two part-time virtual assistants (8 hours/week each) handling customer service, order processing, and social media. The owner manages high-level decisions (3–5 hours/week).
Marketing: 65% organic traffic from SEO-optimized product pages and blog content (e.g., “Top Supplements for Stress Relief”). Paid ads (Google Ads, Meta Ads) drive 35% of traffic, with a 3.8:1 return on ad spend (ROAS). Social media presence includes 22K Instagram followers and 15K TikTok followers.
Technology: Automated systems for inventory tracking, order management, and email marketing (Mailchimp, with 12,000 subscribers and 22% open rate).

The business is fully relocatable and can be managed from anywhere with an internet connection. A comprehensive operations manual and 45 days of post-sale training will ensure a seamless transition for the new owner.

Growth Opportunities

The business is poised for significant growth, with multiple avenues for the new owner to scale the business:

Subscription Model: Launch a monthly supplement subscription box to boost recurring revenue and customer lifetime value.
Private-Label Products: Develop branded supplements (e.g., proprietary vitamin blends) to increase margins and brand loyalty.
International Expansion: Only 75% of sales are U.S.-based. Targeting Canada, the EU, and Australia could triple the addressable market.
Influencer & Affiliate Marketing: Partner with wellness influencers, nutritionists, and fitness bloggers to expand reach and credibility.
Retail Partnerships: Explore wholesale deals with gyms, health food stores, and corporate wellness programs.
Content Marketing: Invest in video content (e.g., YouTube tutorials on supplement benefits) and expand the blog to capture more organic traffic.

With the global nutritional supplements market projected to grow at a 8.2% CAGR through 2030, the business offers a prime opportunity to capitalize on this thriving industry.

Reason for Sale

The owner is relocating internationally and shifting focus to family commitments, creating a rare opportunity to acquire a well-established e-commerce business. They are dedicated to a smooth handover, providing 90 days of post-sale support to guide the buyer through supplier relationships, marketing strategies, and operational processes.

Sale Terms

Asking Price: $711,000 (3.0x annual net profit multiple, competitive for the nutritional supplements niche)
Assets Included:
- Shopify website with domain (valued at $25,000)
- Amazon FBA account with 4.9-star seller rating
- Walmart Marketplace account
- Social media accounts (Instagram, TikTok, Facebook)
- Email list (12,000 subscribers)
- Inventory ($15,000 retail value)
- Supplier contracts and introductions
- All digital assets (logos, product images, marketing collateral)
Transition Support: 90 days of training and support, with optional extended consulting available.
Financing: Seller open to partial financing for qualified buyers (e.g., 60% down payment, remainder over 18 months).
Platform: Sale facilitated through DART, ensuring secure escrow and asset transfer.

Key Points

Strong Profitability: $237,000 net profit in 2024 with a 30% margin.
Low Time Commitment: Fully remote with automated systems, requiring 5 – 15 hours/week.
Growing Market: Tap into the expanding $150 billion nutritional supplements industry.
Turnkey Business: Acquire a fully operational store with established suppliers and marketing channels.
Scalable Potential: Multiple growth avenues, from subscriptions to international expansion.

This business is a profitable and scalable e-commerce business in the high-demand nutritional supplements niche. Take the reins and drive this brand to new heights!

Contact: Submit an inquiry through the listing platform to request financials or schedule a call. NDA required for detailed due diligence.

Inquiring on behalf of:

Meet the Business Broker

Rand Woodard

Randall is the founder of Digital Acquisitions, Retail, and Technology LLC, or D.A.R.T., a boutique business brokerage based in Texas that specializes in selling E-Commerce, Digital Agency, SaaS, Website, and Online Commerce businesses in the Main Street & Lower Middle Markets. A proud member of the IBBA, ABBA, NCVA, and TABB and a subscriber to 3 of the most widely accepted transactional databases by the professional business intermediary community, DART provides its clients with access to data vital in the path to assessing their business’s value in a free Broker’s Opinion of Value. As a member of the M&A Source, D.A.R.T. and its Associates abide by the rules of conduct and industry guidelines established by the Association and is proud to be a Professional in its directory. Randall has years of experience in selling both businesses, pricing business opportunities, and selling five to six figure bizops in the eCommerce industry that he leverages to the benefit of his Clients. In his spare time, Randall is an avid traveler that has traveled to over 50 countries globally.